Marketing Articles

Learn How To Capture New Business For Your Award Shop
by: Aubrey Richardson

Market Your Site with a Smile
by: Dessy Oundian

If you have a business, you know that the most important thing, yet the hardest, is to get your product out to your clients. It does not matter if it is a T-shirt, a baby crib or the latest toilet seat. Getting your product to you clients is called MARKETTING and it costs MONEY. Of course, it makes money too, otherwise why would the big boys spend billions of dollars to advertise and market?

Right… But if your budget is limited, how can you find the way to your customers’ wallets? Two words: Be Creative! Put your imagination at work, combine it with technology and come up with an Internet Marketing Strategy. You will be amazed how cheap, yet highly effective a properly designed Marketing Campaign can be.

Online Advertising Sinks into the Abyss!
by: Lee Traupel

Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.

Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. They simply couldn't build a sustainable business model via ad inserts, even by delivering a million impressions a month to an upscale, well educated, target rich demographic group. This denouement has broad implications to many who are dependent on advertising supported business models. If this wonderful award winning publication with excellent graphics, topical information delivered in snappy "let's get to the point" journalism can't make it then it's time to batten down the hatches - the rough ride is still underway for online advertising.

The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John
by: John Alexander

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

"Keywords" for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds around the keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.

Giveaways: Gifts that People Fancy Receiving
by: Viojieley Gurrobat

The right kind of promotional product can mean the difference between gaining customers and actually losing them. As everyone loves receiving gifts, promotional giveaways are one of the best ways to foster loyalty and get the attention of potential customers or clients. Likewise, these promotional products can help create name recognition and create customer goodwill.

Promotional items such as mugs, pens, clothing, glasses and alarm clocks among others are often inscribed with your logo or messages that can create long lasting impression to anyone who would receive or see it. Company promotional giveaway options are endless ranging from serious to silly items. When choosing the right promotional item for your business, it is essential that you take into consideration what your customers often use. Say for instance, most of your customers spend most of their time behind a desk; hence, your giveaways can be pens, clocks, mugs, computer accessories or calendars. It is likewise important to think how many times your promotional material can be used by your customers.


	#A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Learn How To Capture New Business For Your Award Shop by: Aubrey Richardson Market Your Site with a Smile by: Dessy Oundian If you have a business, you know that the most important thing, yet the hardest, is to get your product out to your clients. It does not matter if it is a T-shirt, a baby crib or the latest toilet seat. Getting your product to you clients is called MARKETTING and it costs MONEY. Of course, it makes money too, otherwise why would the big boys spend billions of dollars to advertise and market? Right… But if your budget is limited, how can you find the way to your customers’ wallets? Two words: Be Creative! Put your imagination at work, combine it with technology and come up with an Internet Marketing Strategy. You will be amazed how cheap, yet highly effective a properly designed Marketing Campaign can be. Online Advertising Sinks into the Abyss! by: Lee Traupel Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue. Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. They simply couldn't build a sustainable business model via ad inserts, even by delivering a million impressions a month to an upscale, well educated, target rich demographic group. This denouement has broad implications to many who are dependent on advertising supported business models. If this wonderful award winning publication with excellent graphics, topical information delivered in snappy "let's get to the point" journalism can't make it then it's time to batten down the hatches - the rough ride is still underway for online advertising. The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John by: John Alexander For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. "Keywords" for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds around the keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker. Giveaways: Gifts that People Fancy Receiving by: Viojieley Gurrobat The right kind of promotional product can mean the difference between gaining customers and actually losing them. As everyone loves receiving gifts, promotional giveaways are one of the best ways to foster loyalty and get the attention of potential customers or clients. Likewise, these promotional products can help create name recognition and create customer goodwill. Promotional items such as mugs, pens, clothing, glasses and alarm clocks among others are often inscribed with your logo or messages that can create long lasting impression to anyone who would receive or see it. Company promotional giveaway options are endless ranging from serious to silly items. When choosing the right promotional item for your business, it is essential that you take into consideration what your customers often use. Say for instance, most of your customers spend most of their time behind a desk; hence, your giveaways can be pens, clocks, mugs, computer accessories or calendars. It is likewise important to think how many times your promotional material can be used by your customers.
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