Marketing Articles

Get More Clients: Learn How to Talk About What You Do
by: Michael Port

One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table.

They aren’t compelling and the message comes off as bland and confusing. As a result, they miss countless opportunities to meet and recruit potential clients. Can you personally relate?

Picturesque Framework of Large Format Posters
by: Maricon Williams

Pictures influence us. It can frighten us. It can appease us. It can make us happy. It can make us blue. Excited, angry, anxious, perplexed, ecstatic – name it, pictures can very well work its magic spell on us.

Life is ironic and this irony can be reflected in the picture right before you. Take a glimpse and be amused by the things that it is telling you. Its voice may be inaudible but its language is clear. They say that picture paints a thousand words. And its words are so enchanting that it drags you to contemplation. If eyes have been regarded as the windows to our soul then, pictures are the mirrors to our past and the doors to our future. Why are they interrelated? Perhaps, the reason is that we must look back at them in order to see what’s ahead.

Make front page news by NOT inviting the media
by: David Leonhardt

Not a single reporter showed up at our news event. And we were THRILLED!

Not a single photographer showed up to capture the moment. And we were pleased as punch!

Google Adwords Failure is Not Always a Marketing Failure
by: John Robb

When is a failure not a failure? When it's market research. If you are conducting a marketing campaign of some description and it doesn't generate the results you are expecting then to most people this would be considered a failure. This is why large companies often conduct trials, focus groups or some other type of market research. Large companies what to have small failures and large successes. This type of research can be an expensive process that requires specialized skills but there is an alternative - Google Adwords.

Google Adwords is a popular advertising medium that displays ads based on what someone enters in to the Google search engine. These ads are contextually aware. That means if you are searching for 'milk chocolate' you will likely see ads for companies selling something milk chocolate related. Adwords are a very effective way to reach your target audience - assuming you know what search terms your audience is likely to enter.

How To Identify, Exploit, and Profit From Niche Markets
by: Thom Reece

There are two basic approaches to advertising or lead generation... the shotgun approach... or the rifle approach.

There is only one cost efficient way... the rifle approach.


	#A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Get More Clients: Learn How to Talk About What You Do by: Michael Port One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table. They aren’t compelling and the message comes off as bland and confusing. As a result, they miss countless opportunities to meet and recruit potential clients. Can you personally relate? Picturesque Framework of Large Format Posters by: Maricon Williams Pictures influence us. It can frighten us. It can appease us. It can make us happy. It can make us blue. Excited, angry, anxious, perplexed, ecstatic – name it, pictures can very well work its magic spell on us. Life is ironic and this irony can be reflected in the picture right before you. Take a glimpse and be amused by the things that it is telling you. Its voice may be inaudible but its language is clear. They say that picture paints a thousand words. And its words are so enchanting that it drags you to contemplation. If eyes have been regarded as the windows to our soul then, pictures are the mirrors to our past and the doors to our future. Why are they interrelated? Perhaps, the reason is that we must look back at them in order to see what’s ahead. Make front page news by NOT inviting the media by: David Leonhardt Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Google Adwords Failure is Not Always a Marketing Failure by: John Robb When is a failure not a failure? When it's market research. If you are conducting a marketing campaign of some description and it doesn't generate the results you are expecting then to most people this would be considered a failure. This is why large companies often conduct trials, focus groups or some other type of market research. Large companies what to have small failures and large successes. This type of research can be an expensive process that requires specialized skills but there is an alternative - Google Adwords. Google Adwords is a popular advertising medium that displays ads based on what someone enters in to the Google search engine. These ads are contextually aware. That means if you are searching for 'milk chocolate' you will likely see ads for companies selling something milk chocolate related. Adwords are a very effective way to reach your target audience - assuming you know what search terms your audience is likely to enter. How To Identify, Exploit, and Profit From Niche Markets by: Thom Reece There are two basic approaches to advertising or lead generation... the shotgun approach... or the rifle approach. There is only one cost efficient way... the rifle approach.
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