Marketing Articles

The Working Case Study
by: Christine Taylor

Next to white papers, case studies are the most popular tool in the technical marketer's toolkit

The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact.

Keeping It Real: The Only Copywriting Trick That Works
by: Robert Warren

Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.

For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion, more effort was required to reach them. Until the mid-nineties, marketing was generally a money game: whoever could afford the loudest message often sold the most product.

Creating A Search Engine Copywriting Plan
by: Karon Thackston

Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.

Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site.

RSS - Has It's Time Finally Come?
by: Robert Flenner

If you're like many you are saying "What is RSS?"

It stands for Really Simple Syndication and has been around for about 10 years in one form or another. It's that tiny orange RSS graphic hidden at the bottom of web sites that when you click on it you get techno-garbo (XML)!

An Inexpensive Way to Market Your Business
by: Mike Klassen

An on-going challenge your business probably faces is ensuring clients continue using your product or service.

In other words, you want repeat business.


	#A B C D E F G H I J K L M N O P Q R S T U V W X Y Z The Working Case Study by: Christine Taylor Next to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact. Keeping It Real: The Only Copywriting Trick That Works by: Robert Warren Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion, more effort was required to reach them. Until the mid-nineties, marketing was generally a money game: whoever could afford the loudest message often sold the most product. Creating A Search Engine Copywriting Plan by: Karon Thackston Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site. RSS - Has It's Time Finally Come? by: Robert Flenner If you're like many you are saying "What is RSS?" It stands for Really Simple Syndication and has been around for about 10 years in one form or another. It's that tiny orange RSS graphic hidden at the bottom of web sites that when you click on it you get techno-garbo (XML)! An Inexpensive Way to Market Your Business by: Mike Klassen An on-going challenge your business probably faces is ensuring clients continue using your product or service. In other words, you want repeat business.
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